Hitwise just awarded their top ten shields for the first half of 2011, and Smooch is the 6th largest dating site in the UK!!

During this period, www.smooch.com ranked No. 6 based on market share of visits among all United Kingdom websites in the Hitwise Lifestyle - Dating industry.

 Congratulations! Experian Hitwise is pleased to announce that www.smooch.com is an Experian Hitwise Top 10 Award winner for January - June 2011.

Sex O’Clock – 28% Of Men Think About Sex 288 Times A Day

New Research From Dating site Smooch.com Shows That Men Are 3 Times More Likely Than Women To Think About Sex Every 5 Minutes.

In one of the largest studies to date, more than 21,000 members of the free dating website Smooch.com were asked how often they thought about sex. Whilst 28% of men allowed their minds to wander every 5 minutes, only 8% of women had such active imaginations.

An additional 28% of men admitted to sexual thoughts every hour compared to just 13% of women; this means not only are men 3 times more likely than women to think about sex every 5 minutes, but twice as likely to think about it every hour.

However, whilst 92% of men think about sex on a daily basis, a third of the women surveyed thought about sex far less often. 1 in 4 women think about sex once a week whilst only 3 in 50 men have such idle minds. Furthermore, 1 in 10 women succumb to temptation just once a month compared to 1 in 50 men.

In addition, according to the statistics, as people age, thoughts of a sexual nature decrease. People aged 25-30 have the most active minds with 25% of members in that age group admitting to sexual thoughts every 5 minutes, whilst 43% of those aged 61+ thought about sex every few hours.

Smooch surveys are extremely detailed, incorporating information about the respondents as detailed as height, weight and education, allowing us to uncover the following unusual facts:

• Sex and marriage do not go hand in hand, only 14% of those in search of marriage thought about sex every hour.

• People with the star sign Aries were the most likely (26%) to think about sex every 5 minutes whilst Gemini was the most prudish star sign.

• Kingston is the horniest city in the UK with 45% of the inhabitants thinking about sex every 5 minutes. In contrast, the population of Redbridge rarely indulge their saucy side and are the most likely (17%) to think about sex just once a month.

• Everyone knows smoking is bad for your health, but it clearly works wonders for the libido. Heavy smokers were more likely (24%) than non-smokers to think about sex every 5 minutes.

• Who says money can’t buy happiness? For 31% of high wage earners happiness is just 5 minutes away, whilst those with a low range salary were the least likely to think about sex every 5 minutes.

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If you have a great idea for dating related research, add your idea as comments on the Smooch blogs. We'll use the best ideas for more research and if we write an article about it, we'll mention your contribution.

It’s Official: Men Are B**tards! Over 40% Of Men Admit They Have Been Unfaithful

Still searching for your Mr. Darcy or Prince Charming? Sadly, a recent dating site survey reveals that in reality men are a third more likely to be unfaithful than women.

Over 7,000 members of the free dating website Smooch.com were asked if they had ever been unfaithful to a partner. On average, 35% of respondents said that they had been unfaithful at one point or another. However, only 29% of women have been unfaithful compared to 41% of men, which is more than a third as many men as women.

Some say that with age comes maturity and experience, however in men this translates into sexual maturity and experience rather than emotional and cognitive development. Whilst the amorous male is often pictured as young and virile, the statistics indicate that as men age, the probability of them being unfaithful gradually increases. Those aged 18-24 were 4% below the average at 31%, making this age group the least likely to have cheated on a partner. In contrast, those aged over 60 were nearly 10% above the average with 44% admitting to being unfaithful.

It would be unfair to suggest the overworked cliché that men think with their trousers rather than their brain, especially in light of the fact that highly educated men are more likely to cheat. According to the survey, more than half (54%) of those with a Masters degree have been unfaithful compared to 30% of those with no formal qualifications.

Smooch surveys are extremely detailed, incorporating information about its respondents as detailed as height, weight and education, allowing us to compile the ultimate Girl Guide to Mr. Right:

• Tall, dark and handsome? Think again, men over 6’ are the most likely to be unfaithful (43%)

• Swap your Prince for a Pauper as men with very high salaries are the most likely to be unfaithful (65%)

• If you like your man with washboard abs and arms the size of your thighs then you’re begging for heartache as muscular men are the most likely to be unfaithful (47%)

• Sadly, attractive men are also off limits. Men who considered themselves as quite attractive were the most likely to be unfaithful (41%)

• You should also probably stop looking for guys who are good with children; men with four or more little nippers are most likely to cheat (46%)

• Imagine the scene; your eyes meet over the bar…now back away slowly – regular drinkers are the most likely to be unfaithful (49%)

• Never trust a bearded man (including Santa) as 85% of men with full beards admit to being unfaithful.

The only silver lining to this bombshell is the paradox that men are honest about being liars.

Research:

Free dating site Smooch.com polled 7,152 members over a 12 hour period. Members responses remain anonymous, however, detailed statistics such as age, height, weight, build, attractiveness, hair colour, hair style, facial hair, drinking and smoking habits, education, salary and even star sign are readily available on request.