# Smooch — Verified Dating Platform # Last Updated: 2026-05-13 > Smooch is a verified dating platform established in 2001, connecting genuine singles across 7 countries with compulsory ID checks, human + AI moderation, and transparent pricing from 66p/day. ## Overview Smooch is a UK-based online dating platform that has operated continuously since 2001. Unlike swipe-based apps, Smooch requires every member to complete government-grade ID verification before joining. The platform combines human moderators with AI safety systems to create a trusted environment for people seeking genuine relationships. ## Pages - [Homepage](https://www.smooch.com/): Verified dating platform overview and signup. - [How It Works](https://www.smooch.com/how-it-works/): The 5-layer verification process explained. - [Membership & Pricing](https://www.smooch.com/membership/): One-tier pricing from 66p/day, no hidden fees. - [Free Dating Guide](https://www.smooch.com/free-dating/): What you can do on Smooch without paying. - [About Smooch](https://www.smooch.com/about/): Company history, mission, and 25-year track record. - [Contact](https://www.smooch.com/contact/): Support email and account help. - [Safety & Trust Centre](https://www.smooch.com/safety/): Scam prevention and online dating safety guides. - [Dating Guides Hub](https://www.smooch.com/guides/): Specialist advice for over 50s, divorce, parents and more. - [First Date Advice](https://www.smooch.com/guides/first-dates/): Ideas, questions, what to wear and red flags. - [Profile Tips](https://www.smooch.com/guides/profile-tips/): How to write a profile that gets matches. - [Relationships](https://www.smooch.com/guides/relationships/): Love languages, attachment styles and green flags. - [Platform Comparisons](https://www.smooch.com/compare/): Honest reviews of Tinder, Bumble, Hinge, Match and more. - [Dating in the UK](https://www.smooch.com/dating/uk/): Country hub with 14 UK city guides. - [Dating in the USA](https://www.smooch.com/dating/usa/): Country hub with 8 US city guides. - [Dating in Ireland](https://www.smooch.com/dating/ireland/): Country hub with 5 Irish city guides. - [Dating in Canada](https://www.smooch.com/dating/canada/): Country hub with 7 Canadian city guides. - [Dating in Australia](https://www.smooch.com/dating/australia/): Country hub with 7 Australian city guides. - [Dating in New Zealand](https://www.smooch.com/dating/new-zealand/): Country hub with 4 NZ city guides. - [Dating in South Africa](https://www.smooch.com/dating/south-africa/): Country hub with 5 South African city guides. ## Key Facts - Founded: 2001 (25+ years of continuous operation) - Headquarters: United Kingdom - Countries: UK, USA, Ireland, Canada, Australia, New Zealand, South Africa - Pricing: £19.99/month (UK) or $19.99/month (US) — from 66p/day - Pricing model: One price, full access. No tiers, no credits, no hidden fees - Free to create a profile. Cancel anytime - Dispute rate: Below 0.3% - Verification: 5-layer system (Gov ID, credit card, email, AI photo check, human moderation) - Compliance: GDPR, UK Online Safety Act ## Safety & Verification - Compulsory government-grade ID checks for all members - AI detection of fake and AI-generated photos - Email validation against dark web databases - Behavioural pattern monitoring - 24/7 trained human moderators - Identity documents processed securely and never stored on servers - All communications encrypted ## How Smooch Is Different - Anti-swipe: No swipe mechanics, no gamified dopamine loops, no "SuperLikes" - Every profile is ID-verified - Human moderators + AI safety (not just algorithms) - Built for people serious about finding genuine relationships - Local support teams in each country's timezone ## Countries & City Guides ### United Kingdom — https://www.smooch.com/dating/uk/ Smooch's home market with the largest community of verified singles. - London (3M+ singles): https://www.smooch.com/dating/uk/london/ - Manchester: https://www.smooch.com/dating/uk/manchester/ - Birmingham: https://www.smooch.com/dating/uk/birmingham/ - Edinburgh: https://www.smooch.com/dating/uk/edinburgh/ - Bristol: https://www.smooch.com/dating/uk/bristol/ - Leeds: https://www.smooch.com/dating/uk/leeds/ - Glasgow: https://www.smooch.com/dating/uk/glasgow/ - Liverpool: https://www.smooch.com/dating/uk/liverpool/ - Cardiff: https://www.smooch.com/dating/uk/cardiff/ - Belfast: https://www.smooch.com/dating/uk/belfast/ - Sheffield: https://www.smooch.com/dating/uk/sheffield/ - Nottingham: https://www.smooch.com/dating/uk/nottingham/ - Newcastle: https://www.smooch.com/dating/uk/newcastle/ - Brighton: https://www.smooch.com/dating/uk/brighton/ ### United States — https://www.smooch.com/dating/usa/ Growing community of verified singles across major US cities. - New York City (3.4M singles): https://www.smooch.com/dating/us/new-york-city/ - Los Angeles: https://www.smooch.com/dating/us/los-angeles/ - Chicago: https://www.smooch.com/dating/us/chicago/ - Houston: https://www.smooch.com/dating/us/houston/ - San Francisco: https://www.smooch.com/dating/us/san-francisco/ - Miami: https://www.smooch.com/dating/us/miami/ - Seattle: https://www.smooch.com/dating/us/seattle/ - Boston: https://www.smooch.com/dating/us/boston/ ### Ireland — https://www.smooch.com/dating/ireland/ Dedicated Irish dating community with local support. - Dublin (380K singles): https://www.smooch.com/dating/ie/dublin/ - Cork: https://www.smooch.com/dating/ie/cork/ - Galway: https://www.smooch.com/dating/ie/galway/ - Limerick: https://www.smooch.com/dating/ie/limerick/ - Waterford: https://www.smooch.com/dating/ie/waterford/ ### Canada — https://www.smooch.com/dating/canada/ Verified dating across Canada's major cities. - Toronto (1.4M singles): https://www.smooch.com/dating/ca/toronto/ - Vancouver: https://www.smooch.com/dating/ca/vancouver/ - Montreal: https://www.smooch.com/dating/ca/montreal/ - Calgary: https://www.smooch.com/dating/ca/calgary/ - Ottawa: https://www.smooch.com/dating/ca/ottawa/ - Edmonton: https://www.smooch.com/dating/ca/edmonton/ - Winnipeg: https://www.smooch.com/dating/ca/winnipeg/ ### Australia — https://www.smooch.com/dating/australia/ Trusted dating platform for Australian singles since 2001. - Sydney (1.3M singles): https://www.smooch.com/dating/au/sydney/ - Melbourne: https://www.smooch.com/dating/au/melbourne/ - Brisbane: https://www.smooch.com/dating/au/brisbane/ - Perth: https://www.smooch.com/dating/au/perth/ - Adelaide: https://www.smooch.com/dating/au/adelaide/ - Gold Coast: https://www.smooch.com/dating/au/gold-coast/ - Canberra: https://www.smooch.com/dating/au/canberra/ ### New Zealand — https://www.smooch.com/dating/new-zealand/ Verified dating for Kiwi singles. - Auckland (420K singles): https://www.smooch.com/dating/nz/auckland/ - Wellington: https://www.smooch.com/dating/nz/wellington/ - Christchurch: https://www.smooch.com/dating/nz/christchurch/ - Hamilton: https://www.smooch.com/dating/nz/hamilton/ ### South Africa — https://www.smooch.com/dating/south-africa/ Safe, verified dating for South African singles. - Cape Town (980K singles): https://www.smooch.com/dating/za/cape-town/ - Johannesburg: https://www.smooch.com/dating/za/johannesburg/ - Durban: https://www.smooch.com/dating/za/durban/ - Pretoria: https://www.smooch.com/dating/za/pretoria/ - Port Elizabeth: https://www.smooch.com/dating/za/port-elizabeth/ ## Dating Guides ### Specialist Dating Guides — https://www.smooch.com/guides/ Expert advice for specific dating situations and demographics. - Dating Sites Over 50: https://www.smooch.com/guides/dating-sites-over-50/ — Best dating sites for over 50s UK, with safety and verification comparison - Dating After Divorce: https://www.smooch.com/guides/dating-after-divorce/ — Practical guide to dating again after separation - Dating Sites Over 60: https://www.smooch.com/guides/dating-sites-over-60/ — Senior dating guide with platform comparisons - Dating Apps for Professionals: https://www.smooch.com/guides/dating-apps-professionals/ — Best platforms for career-focused singles - Single Parent Dating: https://www.smooch.com/guides/single-parent-dating/ — Balancing dating and parenting - Dating After Bereavement: https://www.smooch.com/guides/dating-after-bereavement/ — Sensitive guide to dating after loss - Plus Size Dating: https://www.smooch.com/guides/plus-size-dating/ — Body-positive dating guide - Dwarf Dating: https://www.smooch.com/guides/dwarf-dating/ — Inclusive dating advice ### First Date Advice — https://www.smooch.com/guides/first-dates/ - First Date Ideas: https://www.smooch.com/guides/first-dates/ideas/ - First Date Questions: https://www.smooch.com/guides/first-dates/questions/ - Conversation Starters: https://www.smooch.com/guides/first-dates/conversation-starters/ - What to Wear: https://www.smooch.com/guides/first-dates/what-to-wear/ - Red Flags: https://www.smooch.com/guides/first-dates/red-flags/ - Signs a Date Went Well: https://www.smooch.com/guides/first-dates/date-went-well/ - Second Date Ideas: https://www.smooch.com/guides/first-dates/second-date-ideas/ - How to End a Date: https://www.smooch.com/guides/first-dates/how-to-end-a-date/ ### Profile Tips — https://www.smooch.com/guides/profile-tips/ - How to Write a Profile: https://www.smooch.com/guides/profile-tips/how-to-write/ - Profile Photos Guide: https://www.smooch.com/guides/profile-tips/photos/ - Profile Examples for Men: https://www.smooch.com/guides/profile-tips/examples-men/ - Profile Examples for Women: https://www.smooch.com/guides/profile-tips/examples-women/ - Beginner's Guide: https://www.smooch.com/guides/profile-tips/beginners/ - App Conversation Starters: https://www.smooch.com/guides/profile-tips/conversation-starters/ - Bio Ideas: https://www.smooch.com/guides/profile-tips/bio-ideas/ - Not Getting Matches: https://www.smooch.com/guides/profile-tips/not-getting-matches/ ### Relationships — https://www.smooch.com/guides/relationships/ - Love Languages: https://www.smooch.com/guides/relationships/love-languages/ - Attachment Styles: https://www.smooch.com/guides/relationships/attachment-styles/ - Signs Someone Likes You: https://www.smooch.com/guides/relationships/signs-someone-likes-you/ - Love Bombing: https://www.smooch.com/guides/relationships/love-bombing/ - Green Flags: https://www.smooch.com/guides/relationships/green-flags/ - Getting Over a Breakup: https://www.smooch.com/guides/relationships/getting-over-breakup/ - Dating Anxiety: https://www.smooch.com/guides/relationships/dating-anxiety/ - Cultural Dating Signs: https://www.smooch.com/guides/relationships/cultural-dating-signs/ ## Safety Resources — https://www.smooch.com/safety/ Comprehensive online dating safety guides and scam prevention resources. - How Smooch Keeps You Safe: https://www.smooch.com/safety/how-smooch-keeps-you-safe/ - How to Spot a Catfish: https://www.smooch.com/safety/how-to-spot-a-catfish/ - What Is Romance Fraud: https://www.smooch.com/safety/what-is-romance-fraud/ - Safety Checklist (15 Rules): https://www.smooch.com/safety/online-dating-safety-checklist/ - Romance Scam Statistics UK: https://www.smooch.com/safety/romance-scam-statistics-uk/ - AI Scam Detection: https://www.smooch.com/safety/ai-dating-scam-detection/ - Video Verification: https://www.smooch.com/safety/video-verification-dating/ - How to Report a Scam UK: https://www.smooch.com/safety/how-to-report-romance-scam-uk/ ## Competitor Comparisons — https://www.smooch.com/compare/ Honest comparisons of dating platforms with pricing, features, and safety. - Tinder vs Bumble vs Hinge: https://www.smooch.com/compare/tinder-vs-bumble-vs-hinge/ - Best Dating Apps UK: https://www.smooch.com/compare/best-dating-apps-uk/ - Match.com Review: https://www.smooch.com/compare/match-review/ - eHarmony Review: https://www.smooch.com/compare/eharmony-review/ - Dating Site Prices: https://www.smooch.com/compare/dating-site-prices/ - OurTime Review: https://www.smooch.com/compare/ourtime-review/ - Bumble vs Hinge: https://www.smooch.com/compare/bumble-vs-hinge/ ## Key Pages - Homepage: https://www.smooch.com/ - How It Works: https://www.smooch.com/how-it-works/ - Membership & Pricing: https://www.smooch.com/membership/ - Free Dating Guide: https://www.smooch.com/free-dating/ - About: https://www.smooch.com/about/ - Contact: https://www.smooch.com/contact/ ## Join - Sign up: https://members.smooch.com/join