The key facts about Smooch, kept in one place and updated whenever anything changes.
Smooch at a Glance: Key Facts
Updated October 2026 · By Smooch Editorial Team
Smooch at a glance
💡Smooch is an online dating site, running since 2001, for single adults in the UK, US, Ireland, Canada, Australia, New Zealand and South Africa. It is free to join; messaging needs a single membership (£19.99 a month in the UK). It is built around searching and browsing profiles rather than swiping, and every member goes through five layers of checks, including a government ID check.
| Fact | Detail |
|---|---|
| Name | Smooch (also known as Smooch Dating) |
| Running since | 2001 |
| Operated by | Ambervine Inc, 56 Broad St STE 14074, Boston, MA 02109, USA |
| Countries | United Kingdom, United States, Ireland, Canada, Australia, New Zealand, South Africa |
| Joining | Free to join and create a profile |
| Messaging | A paid membership is needed to message other members |
| Pricing model | One membership, no tiers, no credits, no add-ons |
| How you find people | Built around searching and browsing profiles, not a swipe feed |
| Cancelling | Cancel any time |
| Advertising | No ads |
| Member checks | 5 layers: Government ID check, card authentication, email history check, AI photo analysis, human moderation |
How much does Smooch cost?
💡One monthly membership in each country, with no tiers or credits. Joining and creating a profile are free.
Full details are on the membership page.
| Country | Monthly price | Roughly per day |
|---|---|---|
| United Kingdom | £19.99 | about 66p a day |
| United States | $19.99 | about 66¢ a day |
| Ireland | €19.99 | about 66c a day |
| Canada | CAD $24.99 | about 83¢ a day |
| Australia | AUD $29.99 | about $1 a day |
| New Zealand | NZD $29.99 | about $1 a day |
| South Africa | R299 | about R10 a day |
How does Smooch check members?
💡Every member goes through 5 layers of checks before and after joining.
- Government ID check. Members scan photo ID and take a live selfie, checked by Yoti. Smooch does not store the document.
- Card authentication. A valid card ties each account to a real person and gives an independent age check.
- Email history check. Emails are checked against breach databases. Brand-new disposable addresses get extra scrutiny.
- AI photo analysis. Uploads are scanned for AI-generated, stolen or edited images before a profile goes live.
- Human moderation. Trained moderators review flagged profiles and every member report, alongside behaviour monitoring.
More detail: verified dating on Smooch.
Who writes Smooch's guides?
💡Guides are written and checked by the Smooch Editorial Team, following our editorial policy.
Read the editorial policy for how we research, cite and update guides, and how we handle comparisons with other dating sites. Press and other enquiries: contact us.